Sea Smoke (“Sea Smoke,” “we,” “our,” or “us”) provides this privacy policy to describe how we collect, use, and share the information of individuals who visit our website at https://www.seasmoke.com (the “Site”).

Information Collection

When using our Site, you may voluntarily provide information about yourself, including your name, telephone number, email address, mailing address, and any other information you choose to provide. For example, we collect this information when you join the The List or the waitlist at Sea Smoke, purchase our products, contact us, or interact with us for any other purpose.

We (and other entities) automatically collect information relating to your interactions with us and our Site, including browser type, IP address, pages visited and other activities on the Site, device type, time and date of visit, and other information we collect through the use of cookies and similar technology. See the “Digital Analytics” section of this privacy policy to learn more about the use of this information and the choices available to you.

We may use your information for any lawful purpose, including the following:

• To provide, operate, and improve our products and services;
• To respond to your inquiries and requests, including questions about our services;
• To maintain, operate, personalize, and improve the Site, including for analytics purposes;
• For marketing and advertising purposes, including to send updates, promotions, and marketing materials that may be of interest to you;
• To comply with the law and otherwise in relation to legal proceedings;
• To protect our Site and our operations, our rights and property, and the rights and property of others, including to maintain the security of our Site; or
• With your consent, or as otherwise disclosed at the time information is collected.

Information Sharing

• We may share the information we collect with other parties, including the following:
• With third parties who process information on our behalf, such as payment processors, data processing providers, data hosting services, and email service providers;
• With any affiliates or joint venture partners that we may have in the future;
• As part of an actual or potential corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding;
• Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity; or
• With your consent or as otherwise disclosed at the time of data collection or sharing.

We may share information that has been de-identified or aggregated without limitation.

Information Retention

We retain personal information that we collect for as long as we need to use it in connection with our business and in accordance with our standard practices or in compliance with applicable laws. When we no longer need the personal information, we will deidentify, aggregate, or delete this information where required by law.

Digital Analytics

We may work with third parties that collect data about your use of the Site and other sites or apps over time for non-advertising purposes. Sea Smoke may use Google Analytics or other third-party services in the future to improve the performance of the Site and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Site may not function as intended.

Third-Party Links and Tools

The Site may provide links to third-party websites or apps. We do not control the privacy practices of those websites or apps, and they are not covered by this privacy policy. You should review the privacy policies of other websites or apps that you use to learn about their data practices.

Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to carefully read the privacy policies of these companies.

Visitors from the European Economic Area (“EEA”) and United Kingdom (“UK”)
This section applies to residents of the European Economic Area (“EEA”) or the United Kingdom

(“UK”).
We may collect and process personal information about you where the laws of your jurisdiction permit it. We may rely on the following legal bases to process personal information about you:

• Contract: It is necessary to process your personal information to perform a contract with you or because you have requested we do something before creating a contract with you that requires we process your personal information. For example, we process your name and shipping address to fulfill orders of the products you purchase.
• Legitimate Interest: There is a commercial or business interest that is important to us or others which we’ve balanced against your privacy rights. For example, we may process device information and IP address to ensure the security of our network and website.
• Consent: We have asked for your permission to use your personal information.
• Legal Obligation: It is necessary to use your personal information so that we can fulfil our legal and regulatory obligations. For example, some recordkeeping laws require we collect and retain certain information.

Where we process personal data on the basis of a legitimate interest, then – as required by data protection law – we have carried out a balancing test to document our interests, to consider what the impact of the processing will be on individuals and to determine whether individuals’ interests outweigh our interests in the processing taking place. You can obtain more information about this balancing test by using the contact details at the end of the notice.

Personal information may be transferred to the United States and to service providers in countries outside the EEA or the UK and may be stored and processed manually and electronically through global systems and tools for the purposes outlined above.

Please be aware that the personal information we collect may be transferred to and maintained on servers or databases located outside your jurisdiction, where the privacy laws may not be as protective as those in your location. If you are located outside of the United States, please be advised that we process and store personal information in the United States. In some instances, we may rely on the Standard Contractual Clauses with data processors to legitimize data transfers to the United States.

Residents of the EEA and the UK have rights with respect to the personal information collected by Sea Smoke. You may be able exercise the following rights regarding personal information, subject to certain exceptions and limitations:

• Depending on your jurisdiction, the right to access the personal information we maintain about you and to receive a portable and readily usable copy of the personal information we have collected about you in certain circumstances.
• The right to rectification to correct inaccuracies in the personal information we have collected about you.
• The right to request that we erase or delete the personal information we have collected about you.
• Depending on your jurisdiction, you may have the right to restrict or object to our processing of personal information in certain circumstances.
• The right to withdraw consent you previously provided to processing your personal information.

To exercise any of the above rights, please email us at [email protected].

Additionally, residents of the EEA or the UK have the right to lodge a complaint against us. To do so, you may contact the supervisory authority in your country of residence.

Your Choices

To opt out of our email marketing, you can use the link provided at the bottom of each marketing message. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, such as invoices.

UpdatingYour Information

When you have an account with us, you may review, change, or update your contact information by logging into your account.

Changes to Our Privacy Policy

If our information practices change, we will post these changes on this page. We encourage you to visit this page periodically to learn of any updates.

Contact

If you have questions or comments about this privacy policy, please contact us at [email protected] or at the following mailing address:

Sea Smoke
Attention: Information Privacy 1604 N O Street
Lompoc, CA 93436